Dating Apps Usage Grew Nearly 20% in Jan


The app’s international utilization displays the identical pattern. From January 2019 via January 2022, Bumble and Hinge’s month-to-month lively customers reached a fraction of Tinder’s, nonetheless, their person bases have grown over that point.

In January 2019, Bumble’s MAUs reached about 13 per cent of Tinder’s whereas Hinge noticed about 3 per cent. In three years, Bumble’s utilization climbed 13 factors to succeed in greater than 1 / 4 of Tinder’s in January 2022, and Hinge’s utilization climbed 9 factors to 12 per cent.

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Bumble and Hinge have seen their audiences surge during the last three years. In January 2022, Hinge noticed its MAUs attain greater than 4 occasions that of January 2019, whereas Bumble has seen its MAUs develop 96 per cent whereas evaluating the 2 time durations.

Tinder’s utilization, then again, has remained comparatively regular over the identical time frame – unsurprising as a result of its viewers is already comparatively giant and the app stays the entrenched market chief.

Source: IANS

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