HomeNewsTechnologyNiko Partners: Big Middle East nations will hit 85.8M gamers/$3.1B in revenues...

Niko Partners: Big Middle East nations will hit 85.8M gamers/$3.1B in revenues by 2025


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Saudi Arabia, United Arab Emirates, and Egypt collectively may have 85.8 million players producing $3.1 billion in video games income by 2025, in line with market researcher Niko Partners.

Saudi Arabia’s video games market alone reached $1 billion in 2021, primarily based on the report on the MENA (Middle East North Africa) market.

MENA has shortly emerged as a key progress area for the worldwide online game business, Niko mentioned in its first report on the area.

For a consultant slice, the report focuses on what Niko calls the MENA-3: Saudi Arabia (KSA), the United Arab Emirates (UAE), and Egypt. It additionally did a survey of three,000 players within the area, and it has spotlights on the Gulf States, North Africa, and Jordan.

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The report mentioned MENA-3 video games income was $1.76 billion in 2021, rising to $3.14 billion in 2025 at a 5-year compound annual progress price (CAGR) of 13.8%. The variety of MENA-3 players reached 65.32 million in 2021, and that may rise to 85.76 million in 2025.

Saudi Arabia is the gaming powerhouse of Arabic-speaking nations in MENA, balancing inhabitants dimension with excessive spending energy yielding the best income. The UAE is consultant of smaller Gulf states. Arabic is the official language, but the inhabitants is predominately expatriates.

Egypt is an rising video games market with an lively and aggressive gaming neighborhood and MENA-3’s largest market by players. Growth will probably be pushed by increased spending per person, extra authorities help throughout video games and esports, and extra players getting into the market.

Nearly half of the MENA inhabitants is below 25 years previous and have grown up as digital natives with gaming taking part in an enormous position of their leisure.

Governments within the area are supportive of the online game sector. Saudi Arabia and the UAE have launched insurance policies to encourage sport localization, native sport improvement, new studios and workplaces of worldwide sport corporations, and internet hosting main esports tournaments.

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